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EQUITABLE GROUP TO REPORT FIRST QUARTER 2011 RESULTS

TORONTO, May 11 /CNW/ - Equitable Group Inc. (TSX: ETC) and (TSX: ETC.PR.A) will report its first quarter results for the three months ended March 31, 2011 after the market closes on Tuesday, May 17th, 2011.

The Company will hold its first quarter conference call and webcast at 10:00 a.m. ET Wednesday, May 18th, 2011, featuring Andrew Moor, President and Chief Executive Officer and John Ayanoglou, Senior Vice-President and Chief Financial Officer.

To access the call live, please dial in five minutes prior to 416-644-3417. To access a listen-only version of the webcast, please log on to www.equitablegroupinc.com.

A replay of the call will be available until May 25, 2011 and it can be accessed by dialing 416-640-1917 and entering passcode 4438879 followed by the number sign. Alternatively, the call will be archived on the Company's website for three months.

About Equitable Group Inc.

Equitable Group Inc. is a niche mortgage lender. Our core business is first charge mortgage financing, which we offer through our wholly owned subsidiary, The Equitable Trust Company. Founded in 1970, Equitable Trust is a federally incorporated trust company. It serves single family, small and large commercial borrowers and their mortgage advisors. It also serves the investing public as a provider of Guaranteed Investment Certificates. Equitable is active in providing GICs across all Canadian provinces and territories. We actively originate mortgages across Canada, with offices in Ontario, Alberta and Quebec. Equitable Group's common and preferred shares are traded on the Toronto Stock Exchange under the symbols ETC and ETC.PR.A, respectively. Visit the Company on line at www.equitabletrust.com and click on Investor Relations.

For further information: John Ayanoglou, Senior Vice-President and Chief Financial Officer, 416-513-7000
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